How Sandbox Studios Ran Customer-First Campaigns for British Gas
People have always switched energy suppliers. Sandbox Studios has helped British Gas give them reasons to stay by moving the focus of its marketing from the provider to the customer.
Sandbox Studios for British Gas
British Gas
- Client
- British Gas
- Agency
- Sandbox Studios
- Type of work
- Marketing & content
- Sector
- Energy & Utilities
- Scope
- Marketing strategy, campaign creative, social content
Sandbox Studios has worked with British Gas over a number of years, running targeted marketing campaigns that keep the customer at the forefront.
The Challenge
Customers could always switch to another supplier. British Gas needed them to choose it over everyone else, and to stay.
The Approach
- Retention. Sandbox Studios analysed consumer behaviour and wrote personalised communications, which reduced switch rates and increased leads.
- New business. Creative campaigns generated new leads.
- Customer insight. Campaigns gathered insights from customers to improve service and raise satisfaction.
The Outcome
The partnership has kept growing. One customer satisfaction campaign achieved a 1.4% response rate, seven times the industry average of 0.2%, and generated five inbound leads on its first day.
1.4%
Response rate, against an industry average of 0.2%
5
Inbound leads on the first day
One conversation
Fifteen agencies. One call.