How Sandbox Studios United Five Businesses as Core Highways

Core Highways Group was five separate highways and infrastructure businesses. Sandbox Studios brought them together under one brand, and the company attributes the largest contract win in its history to the rebrand.

Sandbox Studios for Core Highways

Core Highways

Client: Core Highways
Agency: Sandbox Studios
Type of work: Brand & identity, Websites & CMS, Marketing & content
Sector: Property & Construction
Scope: Brand development, UI/UX design, web development, marketing strategy, content creation

When Core Highways first came to Sandbox Studios, it was five separate businesses trading under the Core Highways Group name. The aim was to unite them under one brand, build a stronger presence across England and Wales, and set the business up for future growth.

The Challenge

Bringing the businesses together meant meeting the needs of several audiences, internal and external. The brand, website and marketing materials all had to work for different stakeholders, from customers to employees.

The Approach

Sandbox Studios developed the brand, designed and built the website, and created the marketing materials. An internal communications strategy introduced the new brand to staff, and a targeted brand-launch strategy introduced it to the market.

We had our first win last month that we can fully attribute to the rebrand. And there's a lot more in the pipeline. We also scored our highest ever engagement results in July, a 6% improvement on prior year, and our retention continues to dramatically improve. I believe the rebrand has contributed to this.

CEO, Core Highways

The Outcome

Core Highways now trades as one brand, repositioned in its market, with a website that put it on the map. The company attributes the largest contract win in its history directly to the rebrand and its new positioning.