From inside the group
Our Thinking.
Notes from fifteen agencies and the advisors who work alongside them: what is working for clients, what isn't, and what to ask for before you sign.
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Spend the AI Budget on the Boring Part
Only one agent project in ten reaches production. The rest fail because of data, content, and rules that were never fixed. Here is how to use the AI budget while the board is still willing to sign it.
The Third Visitor
People, search engines, and now AI agents acting for people. Your website has a third audience, and it reads structure, not design. Here is what to change before your next rebuild.
Peak Martech Is Here. Buy the Foundation, Not the App.
The marketing technology market stopped growing this year, at 15,505 products. The decisions buyers have to make didn’t get smaller. They just moved down a layer.
The Three Clocks
Your website will outlive the person who chose it and the team that built it. Choose it for the people who inherit it.
One conversation
Fifteen agencies. One call.