How Sandbox Studios Ran a Whitepaper Campaign for Bentley

Labour's plan to build 1.5 million new homes gave Bentley, a project management and quantity surveying firm, a chance to lead on strategic land. Sandbox Studios built a whitepaper campaign that brought in 26 high-quality leads in its first month.

Sandbox Studios for Bentley

Bentley

Client: Bentley
Agency: Sandbox Studios
Type of work: Marketing & content
Sector: Property & Construction
Scope: Marketing strategy, creative concept, content creation

Bentley is a project management and quantity surveying firm. Labour's plan to build 1.5 million new homes in five years gave it an opening, with developers and landowners looking to secure their role in the programme.

The Challenge

Bentley wanted to be seen as a thought leader in strategic land development. It needed to raise awareness, show its expertise and turn that attention into leads.

The Approach

Sandbox Studios built the campaign around a gated whitepaper on Bentley's strategic land expertise, aligned with the government agenda. Paid and organic social media drove traffic to a custom landing page designed to convert visitors into leads. The team used analytics to tailor the messaging to Bentley's audiences.

The Outcome

The campaign generated 26 high-quality leads in its first month, with returns well above Bentley's investment, and positioned the firm as a leader in strategic land development.