How Mooch Made a 3D Product Video for ABB's Storm-Safe
ABB needed to market Storm-Safe, which protects power line cables from severe weather, to utility companies in the United States. Mooch made a 3D animated video that shows how it works.
Mooch for ABB
ABB
- Client
- ABB
- Agency
- Mooch
- Type of work
- Marketing & content
- Sector
- Energy & Utilities
- Scope
- 3D and VFX, motion, storyboarding, video
ABB's Storm-Safe protects power line cables from severe weather, and it plays a crucial role in the United States. ABB needed an engaging video to market it there.
The Challenge
The video had to convey Storm-Safe's technical capabilities and benefits in a way that would resonate with utility companies and other stakeholders. It needed to show clearly how the product works in harsh environments, and what sets it apart from other solutions on the market.
The Approach
Mooch made a bespoke video with 3D modelled elements built in Blender, composited in Adobe After Effects and Premiere. The 3D animation shows Storm-Safe's technical detail clearly, and how it protects power lines from storm damage. The tone stays professional for a technical audience while keeping the video engaging.
The Outcome
The video gave ABB a clearer way to communicate Storm-Safe's value to the US market.
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