How Mooch Built a Group Brand for Gemini Wealth Group

Gemini Wealth Group provides wealth management, asset management and legal services. It needed one brand identity that would stay consistent across all three.

The Challenge

The brand system had to tell each service apart while aligning them under one group identity. The new digital presence also had to appeal to a broad range of clients and show the expertise and professionalism behind each service.

The Approach

One group, three sub-brands. Mooch developed a unified brand strategy for the group, with a distinct but aligned sub-brand for each service under the overarching group identity.

A new website. Mooch designed a new website to present the services together. Bespoke illustrations, used on the site and in marketing literature, give the brand a personal, approachable side while keeping it professional.