How Mooch Refreshed Illston & Robson's Brand and Website
Illston & Robson has made airline couplings and linkages since 1908. Mooch gave it a brand identity that respects that history and looks forward, with a new website, a process video and new photography.
Mooch for Illston & Robson
Illston & Robson
- Client
- Illston & Robson
- Agency
- Mooch
- Type of work
- Brand & identity, Websites & CMS, Marketing & content
- Sector
- Manufacturing & Industry
- Scope
- Branding, strategy, website, social media
Illston & Robson has manufactured airline couplings and linkages since 1908. It needed a refreshed brand identity and digital presence that reflected its heritage and its modern approach.
The Challenge
The new strategy had to balance heritage with a forward-looking approach, in a technical and competitive industry. The identity had to work for long-standing clients and new business partners alike, and a user-friendly website was essential to show the company's expertise and support growth.
The Approach
Brand identity. Mooch developed a new identity that blends traditional design elements with a contemporary look, giving the company one visual language for its heritage and its ambitions.
Website. The new website works on desktop and mobile and shows the full product range and manufacturing capabilities. Its design puts navigation and accessibility first, so clients could find what they need quickly.
Video and photography. Mooch produced a process video showing the precision engineering behind the couplings and linkages, and ran a new photography shoot of the products, facilities and team. The new imagery is used across the company's marketing materials.
One conversation
Fifteen agencies. One call.