How Mooch Rebranded Ineco and Built Its Website

Ineco sells clean energy technology to businesses in a cluttered, bland sector. Mooch gave it a clear brand strategy, a refreshed identity and a custom-built website.

Mooch for Ineco

Ineco

Client: Ineco
Agency: Mooch
Type of work: Brand & identity, Websites & CMS
Sector: Energy & Utilities
Scope: Brand strategy, copywriting, visual identity, web design and development

Ineco provides clean technology for the commercial sector: sustainable energy solutions that help businesses cut costs and protect the environment.

The Challenge

Most energy companies offer little to tell them apart, and few inspire business owners to act. Ineco also had to balance the idealistic goal of saving the planet with the commercial needs of the businesses it sells to. It was competing with a lacklustre visual identity, no clear messaging strategy and an outdated website.

The Approach

Strategy and messaging. Mooch started with a concise brand strategy and messaging guidelines covering the brand's purpose, mission, vision and values, plus a long-form manifesto to act as its guiding principles.

Visual identity. The identity was refreshed completely, with an updated logo, custom iconography, a modernised typeface and a new colour palette.

Light and shadow. Ineco's technology runs on the sun, so the brand uses light and shadow. Mooch's CGI team built a library of shadow assets by shining a virtual sun through the new Ineco icon.

A custom website. The custom-built site brings it all together, with interactive elements, golden-hour videography and a modern, intuitive interface.