How Mooch Made Promotional Videos for a Knight Frank Development

Knight Frank was selling a new residential development in the centre of Birmingham. Mooch shot and produced three promotional videos, subtitled in English and Mandarin, for a wider social media campaign.

Mooch for Knight Frank

Knight Frank

Client: Knight Frank
Agency: Mooch
Type of work: Marketing & content, Brand & identity
Sector: Property & Construction
Scope: Branding, storyboard, video and animation, 3D and VFX

Knight Frank's latest residential development is in the centre of Birmingham. As part of a wider social media campaign, Mooch shot and produced promotional videos to advertise it.

The Challenge

Location was a major selling point for the development, so the videos had to show every part of the local area that would matter to someone buying a home or investing.

The Approach

Mooch's photographer and videographer filmed across the city centre, including the Library of Birmingham, Centenary Square and Brindleyplace, and inside the apartments themselves. The team combined footage of the facilities, the apartment specification and nearby landmarks into three promotional videos with English and Mandarin subtitles.

Each was delivered as a 90-second video, plus shorter snippets made for social media to build interest among buyers and investors.