How Mooch Refreshed the Pure Beauty Brand and Online Shop
Pure Beauty wanted imagery that showed its spirit. Mooch refreshed the brand, created brand guidelines and redesigned its eCommerce website.
Mooch for Pure Beauty
Pure Beauty
- Client
- Pure Beauty
- Agency
- Mooch
- Type of work
- Brand & identity, Marketing & content
- Sector
- Retail & eCommerce
- Scope
- Branding, on and offline design, photography, social media campaign, Google Ads, SEO
Pure Beauty came to Mooch for a fresh look at an existing brand, wanting imagery that showed the spirit of the business.
The Challenge
Mooch started from the idea that buying cosmetics is personal, and asked how a brand could cater visually to everyone. The refresh needed brand guidelines and a revised eCommerce website that reflected the company's ethos.
The Approach
Brand refresh. Mooch built the refresh on a colour palette inspired by skin tones and a delicate typographic logo system.
Online shop. The brand carried over into a responsive website built around its online shop. Mooch reviewed the user experience in depth to create a smooth journey from the homepage to the payment button.
One conversation
Fifteen agencies. One call.