How Mooch Built a Social Media Strategy for The Chocolate Gift Company

The Chocolate Gift Company sells a range of quirky chocolate gifts, with an emphasis on craftsmanship and ethical sourcing.

The Challenge

The company needed a social media strategy to show off its range and the craft and ethical sourcing behind it. The content had to bring out both the creativity in its packaging design and the care taken over each chocolate. It also needed new product designs and bespoke packaging that reflected the brand's charm and improved the gifting experience.

The Approach

Social media. Mooch developed a full social media strategy, with video content showing how the products are made.

Products and packaging. Mooch worked closely with Lauren, the owner, to design new chocolate products and bespoke packaging, from the chocolate shapes to the packaging itself.

Together, the work gave the brand a consistent look and strategy online, built to drive awareness and sales.