How Mooch Rebranded Corona Corporate Solutions as Aurora

After a difficult couple of years, telecoms provider Corona Corporate Solutions wanted a rebrand and a stronger position in its sector. Mooch helped it become Aurora, with a new identity, website and launch campaign.

Mooch for Aurora

Aurora

Client: Aurora
Agency: Mooch
Type of work: Brand & identity, Marketing & content
Sector: Technology & Telecoms
Scope: Branding, video and animation, 3D and VFX, social media

Aurora, originally Corona Corporate Solutions (CCS), provides telecoms solutions to businesses across the country. After a difficult couple of years for businesses worldwide, it came to Mooch for a rebrand to escape the stigma of its old name and take a strong position in the telecoms sector.

The Challenge

The company was already well regarded and had a big reputation to protect. The move from old brand to new had to be smooth, and customer service had to stay at its usual standard throughout. It wanted a full refresh that would position it almost as a new business: a new name and brand proposition, a new website and marketing after launch.

The Approach

Mooch worked closely with Aurora's project management team on a visual identity that pointed the business where it wanted to go next.

Brand guidelines to roll out across the business.
A new website to capture leads and keep in touch with existing clients.
A launch campaign to move clients from CCS to Aurora smoothly and keep them informed of the changes.