How Sandbox Studios Rebuilt The Skinny Food Co's Online Shop
The Skinny Food Co's customers found its website hard to use. Sandbox Studios built a site that is easier to shop, sells more and copes with high demand.
Sandbox Studios for The Skinny Food Co
The Skinny Food Co
- Client
- The Skinny Food Co
- Agency
- Sandbox Studios
- Type of work
- eCommerce, Brand & identity
- Sector
- Food, Drink & FMCG
- Scope
- Brand creation, digital strategy, UI/UX design, web development
The Skinny Food Co has ambitious plans for growth. It needed a website that could meet high demand and support that growth.
The Challenge
The old website was unintuitive, and customers struggled to find what they were looking for.
The Approach
Easier to browse. Sandbox Studios streamlined the site layout so shoppers could find products faster, whether they were browsing categories, searching for a product or filtering by dietary needs.
More sales. Product recommendations, customer reviews and a simple, fast checkout drive sales.
Built for peaks. Behind the scenes, the team built a back end that handles high traffic, manages inventory and processes orders, even at peak times.
The Outcome
The Skinny Food Co saw an immediate rise in site traffic, conversion rates and repeat customers. The site now sells 20 SKUs (stock keeping units) every minute, on a platform built to scale with the business.
One conversation
Fifteen agencies. One call.