How Sandbox Studios Ran Direct Mail Campaigns for Vision Express
Facing growing competition, Vision Express needed to stand out and boost market share. Sandbox Studios created integrated direct mail and digital campaigns for its branded eyewear, with response rates double the industry average.
Sandbox Studios for Vision Express
Vision Express
- Client
- Vision Express
- Agency
- Sandbox Studios
- Type of work
- Marketing & content
- Sector
- Retail & eCommerce
- Scope
- Creative concept, content creation, art direction, photography
Vision Express has the largest range of branded eyewear on the high street, including Diesel, Ray-Ban, Cartier, Barbour and Radley.
The Challenge
Facing growing competition, Vision Express needed to stand out and boost its market share.
The Approach
Sandbox Studios created integrated digital and printed direct mail campaigns to show off the range, each aimed at a specific audience. The team handled the creative concepts, content, art direction and photography.
The Outcome
All the campaigns achieved record results. They reached a 10.9% response rate, double the industry average, and the launch of a Ray-Ban campaign delivered a net ROI of nearly 900%.
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