How Sandbox Studios Built a Brand for Non-Alcoholic Bourbon SoBour
SoBour is a premium non-alcoholic bourbon from Spirits of Virtue, launched into a fiercely competitive market. Sandbox Studios gave it a brand with attitude.
Sandbox Studios for SoBour
SoBour
- Client
- SoBour
- Agency
- Sandbox Studios
- Type of work
- Brand & identity
- Sector
- Food, Drink & FMCG
- Scope
- Creative direction, brand creation, photography
SoBour is a premium, non-alcoholic bourbon made by Spirits of Virtue. It entered a market full of fierce competition, where a brand that did things by halves would not be noticed.
The Approach
Sandbox Studios led the creative direction, created the brand and produced its photography, giving SoBour a full measure of no-nonsense attitude.
The Outcome
Strategic brand development, a new website and targeted social media campaigns are giving SoBour momentum across the UK, the USA and the MENA region. Its parent brand, Spirits of Virtue, is drawing significant interest from global investors.
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