How Sandbox Studios Grew Rubbermaid's Hand Hygiene Market Share
Rubbermaid wanted a bigger share of the market for its hand hygiene products and dispensers. A targeted campaign from Sandbox Studios increased its UK market share by 5.2% in six months.
Sandbox Studios for Rubbermaid
Rubbermaid
- Client
- Rubbermaid
- Agency
- Sandbox Studios
- Type of work
- Marketing & content
- Sector
- Food, Drink & FMCG
- Scope
- Marketing strategy, creative concept, content creation
Rubbermaid makes hygiene stations and dispensers for workplaces, and wanted to grow its share of the commercial cleaning market.
The Challenge
Rubbermaid needed buyers to see what set its hand hygiene products apart: their innovation and ease of use.
The Approach
Sandbox Studios built a targeted campaign, which included a new tone of voice and audience personas. The creative focused on the quality and durability of the hygiene stations and dispensers, showing their value for money and how they make workplaces safer and cleaner.
The Outcome
Rubbermaid's UK market share increased by 5.2% within six months, putting the products at the front of the commercial cleaning sector.
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