How Moriyama Unified Real Estate UK's Three Brands

Real Estate UK (RE:UK), formerly the British Property Federation, represents some of the most influential organisations in the UK real estate sector. It runs three brands, RE:UK, RE:Scotland and UKPA, and serves thousands of members.

The Challenge

RE:UK's digital estate had grown fragmented, with inconsistent journeys, manual membership processes and little personalisation. Members found it hard to reach relevant content and sign up for events, and wanted more chances to network. RE:UK needed one platform that made membership feel valuable and connected.

The Approach

One platform, three brands. Moriyama built a multi-site Umbraco platform that supports three distinct identities with shared content modules. Better information architecture, modern UX and flexible publishing tools make information easier to find and content easier to manage across the brands.

A personalised member portal. A portal powered by Dynamics CRM gives members tailored dashboards, event recommendations, committee activity, member directories, interests and digest settings, so every member has a reason to log in.

Simpler membership journeys. Moriyama redesigned registration for organisations and individuals end to end, automating onboarding, syncing with the CRM and preventing duplicate records, which sharply cut manual effort.

Better events. Improved listings, clearer event pages, dynamic filtering and modernised booking, with waitlists, delegates and automated confirmations, make events easier for members and admin teams alike.

The Outcome

Three major industry brands now run on one scalable platform, which has improved consistency and reduced complexity. Members get more relevant content, services and journeys, and the shared platform has made the teams behind it more efficient, with better control and less duplication.