How Moriyama Rebuilt SEFE Energy's Digital Platform

SEFE Energy, formerly part of Gazprom, re-emerged under new ownership as a key player in Europe's energy market. It had a new identity, more than 50,000 customers and operations in the UK and the Netherlands, and it needed a website that could keep pace.

The Challenge

SEFE had to rebuild its digital presence during a major corporate change. It needed a platform that could support customer service, lead generation and content in more than one language, and that its internal teams could manage while the business moved quickly.

The Approach

Discovery. Moriyama worked with SEFE to understand the urgency of the transition and what each market needed from the site. The team identified the pain points in customer service and digital engagement, then shaped a roadmap that balanced rapid deployment with long-term scale.

A modular design system. Pages and content sections could be built and reused quickly across regions. Multilingual support let SEFE serve both markets from one platform, and flexible FAQ modules made it easier for customers to find answers and took pressure off the service teams.

Umbraco on Azure. Moriyama built the platform on Umbraco, hosted on Azure, with A/B testing and personalisation tools to keep improving it after launch. The team worked alongside SEFE's internal teams throughout, keeping the project in step with business priorities and the pace of change.

An instant quote calculator. Business customers enter their energy requirements and get a tailored quote online, giving them a faster route from interest to enquiry.

The Outcome

SEFE now has one digital presence across its European operations. Clearer information and self-service content give customers better routes to support and reduce pressure on the service teams. The quote calculator became an important lead generation tool: it captures higher-intent leads, gives SEFE better insight into customer needs and means fewer customers have to call the office to start the sales process.