How Sandbox Studios Managed Rapide JV's £300m HS2 Bid
Rapide JV, a joint venture of EQUANS, Powerlines and Keltbray, bid for the £300m contract for the system that powers trains on HS2. Sandbox Studios joined the bid team to run its strategy, management and writing.
Sandbox Studios for Rapide JV
Rapide JV
- Client
- Rapide JV
- Agency
- Sandbox Studios
- Type of work
- Bids & tenders
- Sector
- Property & Construction
- Scope
- Bid strategy and pre-bid campaign, bid management, storyboarding, bid writing and editing, critical review, brand concepts and creative themes, artwork and bespoke graphics, interview coaching and collateral
Rapide JV is a joint venture of EQUANS, Powerlines and Keltbray. It bid for HS2's overhead catenary system (OCS) contract, worth £300m.
The Challenge
The OCS is the system that powers trains on the new high-speed railway between London and Birmingham. The contract covers its design, manufacture, supply, installation, testing and commissioning. Rapide JV's bid director had lost bids on several occasions to teams whose strategy Sandbox Studios had held, so asked Sandbox Studios to join this one.
The Approach
Sandbox Studios set the bid strategy and ran a pre-bid campaign. The team managed and storyboarded the bid; wrote, edited and critically reviewed it; developed the brand concepts, creative themes and bespoke graphics; and coached the team for interview.
SANDBOX brings discipline, structure, determination and a level of quality control that genuinely delivers an unrivalled product.
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