How Sandbox Studios Relaunched Raleigh's Super Burner
Raleigh wanted to bring back the Super Burner, its retro BMX. Sandbox Studios relaunched it with an image and video campaign that lifted web traffic by 70%.
Sandbox Studios for Raleigh
Raleigh
- Client
- Raleigh
- Agency
- Sandbox Studios
- Type of work
- Marketing & content
- Sector
- Sport & Entertainment
- Scope
- Marketing strategy, campaign creative, social content, social media management
Raleigh is one of the biggest names in BMX, known for its heritage and classic designs.
The Challenge
Raleigh wanted to relaunch an old classic, the Super Burner BMX, retro style, and connect with long-time fans and new riders alike.
The Approach
Sandbox Studios created an image and video campaign focused on movement, fluidity and style. Striking visuals and motion graphics showed off the Super Burner's standing in the BMX community. The team also planned the campaign and managed the social media.
We're so impressed with the attention to detail and quality of work.
The Outcome
The campaign increased web traffic by 70%, celebrated the Super Burner's legacy and reaffirmed Raleigh as a key player in the BMX market.
One conversation
Fifteen agencies. One call.