How Sandbox Studios Rebranded Martha for Parents and Partners

Martha's antenatal education business had outgrown its brand. Sandbox Studios created one that professionals trust and parents feel seen by.

Sandbox Studios for Martha

Martha

Client: Martha
Agency: Sandbox Studios
Type of work: Brand & identity
Sector: Healthcare & Pharma
Scope: Creative direction, brand creation, UI/UX design, content creation

Martha provides antenatal education services and had grown quickly. Its brand had not kept pace, and with more expansion ahead it was time for a change.

The Challenge

The challenge was twofold. The brand had to resonate with the NHS, public health bodies and corporate partners, and still feel deeply personal to new and expectant parents.

The Approach

Sandbox Studios set out to make the brand feel as individual as the journey it supports. With so much misinformation around pregnancy and early parenthood, the strategy was rooted in empathy, positioning Martha as the brand that understands motherhood: the 3am tears, the unmatched socks, the quiet wins. The tone is human, honest and warm.

I just wanted to say thank you so much. You've really captured everything we said and even the things we didn't say. We absolutely love the branding. It couldn't be more perfect. It's like magic.

CEO, Martha

The Outcome

The refreshed brand gives Martha the credibility to connect with parents personally and with partners professionally. It has opened doors to wider market support, commercial partnerships and future investment.