How Sandbox Studios Designed ISG's £150m Ministry of Justice Bid

ISG bid for the Ministry of Justice's £150m Women's Prison Estate Transformation Programme. Sandbox Studios gave the bid a brand and graphics built around the ministry's aim of helping female offenders get their lives back on track.

Sandbox Studios for ISG

ISG

Client: ISG
Agency: Sandbox Studios
Type of work: Bids & tenders
Sector: Property & Construction
Scope: Branding concept and creative themes, artwork and bespoke graphics

ISG, the construction company, was already a well-established partner to the Ministry of Justice. The Women's Prison Estate Transformation Programme, worth £150m, was a fiercely competitive bid that needed a different approach.

The Challenge

The bid had to embrace the ministry's objective of promoting female rehabilitation: making sure female offenders could get their lives back on track.

The Approach

Sandbox Studios developed the bid's branding concept and creative themes, and produced its artwork and bespoke graphics. ISG's pre-construction lead for the justice sector said the design approach went beyond their aspirations, and that the branding and graphics were in tune with ISG's strategic response and tone.