How Nine Stones Told GearedApp's Tech for Good Story

In 2020, Edinburgh developer GearedApp needed marketing support to raise its search visibility without losing sight of its Tech for Good mission. Nine Stones wrote blog content that explained how it works and what it stands for.

Nine Stones for GearedApp

GearedApp

Client: GearedApp
Agency: Nine Stones, part of Cohaesus
Type of work: Marketing & content
Sector: Technology & Telecoms
Scope: Content strategy, SEO blog content, brand storytelling

GearedApp is an Edinburgh-based team that builds bespoke apps and web platforms for organisations of all sizes. When the pandemic shifted priorities in 2020, it needed extra marketing support to raise its search visibility and digital engagement while staying true to its Tech for Good mission.

The Challenge

GearedApp had little internal capacity for copywriting. It wanted regular content on its site, both for SEO and to show its expertise, and a partner who could turn technical concepts into accessible copy and show its collaborative, ethical culture.

The Approach

Nine Stones worked closely with GearedApp on its content and SEO strategy, writing blogs aimed at its ideal clients. The articles covered:

The team's development process and working model
Its stance on sustainability and ethical technology
Its collaborative culture and user-led approach

One highlight was a blog series looking back at GearedApp's seven-year journey, covering its values, team spirit and growth.

The two businesses share values, including transparency, sustainability and remote working. Shared Google Drive folders, several rounds of feedback and weekly check-ins fitted the work into GearedApp's own processes. Nine Stones also explained the reasoning behind each piece and advised on SEO, planning and content strategy, so GearedApp's team could lead future campaigns.

It took a lot of pressure off of us at a time where I didn't have the time or the resources internally to be able to do the copywriting in-house.

Lara Findlay, Director and Co-Founder, GearedApp

The Outcome

GearedApp saw more engagement on social media, more visits to its website, and richer conversations with its audience on topics such as sustainability and agile development.