How Every Interaction Designed The Economist Espresso
Espresso was the first daily edition in The Economist's 171-year history: a bite-sized news app for smartphones. Every Interaction delivered its UX and design, alongside Pivotal Labs.
Every Interaction for The Economist
The Economist
- Client
- The Economist
- Agency
- Every Interaction, part of Cohaesus
- Type of work
- Strategy & UX
- Sector
- Media & Publishing
- Scope
- UX design, design, QA
The Economist Espresso was the first daily edition in the company's 171-year history, designed for smartphone readers. The concept was a bite-sized daily news app for iOS and Android, delivering a short, sharp shot of news each morning.
The Approach
Every Interaction delivered the UX and design for the app, working alongside Pivotal Labs.
The Outcome
#1
In its App Store category
320
Hours of UX, design and QA
One conversation
Fifteen agencies. One call.