How Every Interaction Helped The Economist Reach Readers in China
The Economist wanted a bigger presence in China. Global Business Review curates its business, finance and technology articles and translates them for Chinese readers.
Every Interaction for The Economist
The Economist
- Client
- The Economist
- Agency
- Every Interaction, part of Cohaesus
- Type of work
- Strategy & UX
- Sector
- Media & Publishing
The Economist needed to expand its presence in the Chinese market. Global Business Review is an app that curates premium business, finance and technology articles, then translates and distributes them to Chinese audiences.
The Approach
Every Interaction worked with The Economist on the app. Readers can switch between languages, or pick out a single passage and translate just that text.
The Outcome
The app has been downloaded more than 500,000 times across the Chinese region, and reached the top of the App Store's News category.
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