How Sandbox Studios Renamed Altia's Investigation Software

Altia makes investigation and intelligence software with data reliable enough to stand as evidence in court. Sandbox Studios renamed and repositioned its whole product suite to make the range clearer to its audience.

Sandbox Studios for Altia

Altia

Client: Altia
Agency: Sandbox Studios
Type of work: Brand & identity, Marketing & content
Sector: Technology & Telecoms
Scope: Name generation, brand development, marketing strategy, content creation

Altia provides investigation and intelligence software. Its products give deeper, broader insights with built-in data accuracy, reliable enough to be used as evidence in court at a moment's notice.

The Challenge

In high-pressure situations, accurate data could decide success or failure. Altia needed to show why its products stand above the rest, and to make its product range clearer to its target audience.

The Approach

Sandbox Studios renamed and repositioned Altia's entire product suite to connect better with its target audience and bring clarity to the range. The team then produced a series of product videos presenting the new propositions.

The Outcome

The product videos increased engagement with the new propositions. Altia's customers include Great Western Railway and Crown Commercial Service, which use its software to protect their people, customers and operations.