How Nine Stones Wrote a Brand Book for Account Technologies

Account Technologies, a lending technology company, needed its teams to describe the brand in one consistent way. Nine Stones ran a brand workshop, then wrote a brand book and new landing page copy.

Nine Stones for Account Technologies

Account Technologies

Client: Account Technologies
Agency: Nine Stones, part of Cohaesus
Type of work: Brand & identity, Marketing & content
Sector: Financial Services
Scope: Brand workshop, brand book and guidelines, landing page copy

Account Technologies works in lending technology. Nine Stones worked with it from the first conversations through to delivery to give the brand one clear voice.

The Approach

A brand workshop. The project began with a workshop to pin down Account Technologies' purpose, vision, tone of voice and personality. It also showed the Account Technologies team how Nine Stones works. What came out of it shaped every later stage, keeping the work true to the brand and commercially relevant.

A brand book. From the research and the workshop, Nine Stones wrote a modern, easy-to-use brand book covering Account Technologies' voice, visual identity and messaging principles.

Landing page copy. Nine Stones also wrote the copy for a refreshed landing page in the updated tone and positioning, to engage the target audience and support lead generation.