How Nine Stones Rewrote Anyblock Analytics' Landing Pages for Search

Anyblock Analytics is a German blockchain solution provider. Like many high-tech firms, it found it hard to turn complex technical products into content that brings in traffic and leads, and it had struggled to find a content partner that understood its offer.

The Challenge

Anyblock had written its own landing pages, with no SEO strategy. As a result it had little keyword visibility and weak organic reach in its key markets: the US, the UK and Germany. It wanted a stronger presence in the US in particular.

The Approach

Nine Stones ran a three-month project covering keyword research, a content strategy matched to search demand, and new landing page copy.

Through brand workshops and interviews, the team captured Anyblock's voice and turned its solutions into customer-focused pages that addressed buyers' pain points. The keyword research prioritised high-volume US searches and American English in tone and spelling, while keeping the pages compatible with search in all three markets.

The Outcome

Traffic to the Blockchain Services page rose by 66% in March and April, compared with the previous 69-day period. Anyblock now ranks for 111 keywords in the US and 42 in Germany, and holds featured snippets for phrases such as 'blockchain consulting firms' and 'blockchain analytics companies' in the US and 'blockchain development consulting' in the UK.

Organic search is now Anyblock's biggest source of traffic. In the month reported, it brought half of all visits, 98% of them from new users, and traffic was rising month on month.