How Every Interaction Redesigned Wordtracker's Keyword Tool
Every Interaction helped Wordtracker design the first version of its SEO keyword research tool in 2007. After Wordtracker's 2013 website revamp, the team turned back to the tool to give it a fresh interface.
Every Interaction for Wordtracker
Wordtracker
- Client
- Wordtracker
- Agency
- Every Interaction, part of Cohaesus
- Type of work
- Strategy & UX
- Sector
- Professional Services
- Scope
- UI design, UX
Wordtracker makes an SEO keyword research tool. Every Interaction helped the Wordtracker team design the first version of it in 2007.
The Approach
After the 2013 revamp of the rest of the Wordtracker website and its Chrome plugin, Every Interaction turned to the research tool itself. The team gave it a fresh interface and brought some of its features and behaviours up to a higher standard.
Every Interaction provided us with a new design that allowed us to show off our updated tools, optimise our site for conversion and spruce up the content areas.
The Outcome
7 years
Client relationship, and counting
3rd
Major iteration of the tool since it began
One conversation
Fifteen agencies. One call.