How BotForge Built a Multi-Tenant Chatbot Platform for Stitch AI

Stitch AI is a platform company that needed a flexible chatbot system it could deploy for end clients across different industries, with calendar integration and automated sales allocation at its core.

The Challenge

The platform had to connect website enquiries to WhatsApp, read team members' calendar availability to allocate leads automatically, and route each enquiry to the right salesperson based on details picked up in the conversation. Above all, it had to be a configurable SaaS product that Stitch could offer its own clients, with a multi-tenant portal, role-specific views and an integration that needs little coding knowledge.

The Approach

BotForge built a platform that combines natural language understanding with rich interface elements to manage the flow of each conversation.

• Rules engine: administrators fine-tune responses by conversation variables such as postcode, product type and budget
• Calendar booking: meetings with multiple calendar providers through the Cronofy APIs, with configurable duration, buffer and delay
• Sales allocation: leads routed automatically by postcode, product or service type
• Product management: each tenant configures its own products, services and coverage areas
• Multi-tenant portal: chatbot builder, user management and reporting, with role-specific views

The team worked in agile sprints, with daily contact through Slack, project management in Trello and Confluence, and on-site brainstorming sessions.

The Outcome

The platform is live, gaining traction in the market and deployed for multiple clients across different sectors. It generates and allocates leads around the clock, and end clients can add the chatbot to their websites with minimal coding.