How Every Interaction Redesigned Hot Topics on WordPress
Hot Topics began as an events business and moved into tech news in a big way. Every Interaction redesigned its site, and traffic grew sevenfold after launch.
Every Interaction for Hot Topics
Hot Topics
- Client
- Hot Topics
- Agency
- Every Interaction, part of Cohaesus
- Type of work
- Websites & CMS
- Sector
- Media & Publishing
- Scope
- UX design, responsive design, WordPress development, SEO
Hot Topics was an events business that pivoted into tech news. Its website needed redesigning to match.
The Approach
Every Interaction redesigned the site with a responsive layout, optimised for search and usability. Working in WordPress, the team extended the functionality to add a range of bespoke behaviours and content types.
We were new to the digital world, and we were very impressed with the way Every Interaction guided us through the process. They were quick to point out new ways we could go about connecting users to content.
The Outcome
7x
Increase in traffic since launch
600+
Hours of UX, design and development
One conversation
Fifteen agencies. One call.
