How Nine Stones Refreshed Blaylock Van's Online Presence

Blaylock Van asked Nine Stones for a new, modern website, and for a steady flow of content that would appeal to its audience and attract new clients.

The Challenge

The old site had three problems:

• Looks. It felt tired and dated beside competitors' sites.
• Too many pages. Disconnected pages made it hard to navigate.
• Dense language. The copy was full of financial jargon, which shut out prospective clients.

The Approach

Structure. Nine Stones flattened the site's hierarchy so that key pages, such as services and contact, were easy to reach from the homepage.

Copy. The team rewrote the landing pages to cut the jargon, bring out Blaylock Van's expertise and optimise them for search.

Design. The final phase replaced dated elements with clean, minimal visuals and a sleeker layout.

Ongoing content. After launch, Nine Stones wrote thought leadership blogs on financial careers and industry trends, and a 2023 retrospective of the bank's successes that was used on the site and in direct client communications. It also kept the Transactions page up to date with recent deals.

The Outcome

The new site is easier to navigate and explains Blaylock Van's offer more clearly. Unique visitors and organic traffic both beat the old site's best, and the ongoing content doubled the site's authority score, even though it launched on a new domain.