Cohaesus
Rich Bundock
Founder and CEO
Buys, runs and backs independent agencies.
About
Rich Bundock is the founder and CEO of Cohaesus Group, a network of specialist agencies. He works with the leaders of the agencies in the group on strategy and growth, and he chairs the group's Executive Briefings.
He has spent more than 30 years in software and digital. Before Cohaesus he founded Website Superstore, a web design company for small businesses, and co-founded Inetive, a software development company whose clients included Cable & Wireless.
In 2008 he co-founded Cohaesus and ran it as Managing Technical Director, building it into one of the UK's largest white-label technical partners to advertising and marketing agencies, known for its agile delivery practices. As CEO since 2016 he has moved the business to working with clients directly and grown it into a group of specialist agencies.
In Thinking he writes about where digital is going: platforms, marketing technology and what AI changes for the people who buy and build websites.
Written By Rich Bundock
All ThinkingSpend the AI Budget on the Boring Part
Only one agent project in ten reaches production. The rest fail because of data, content, and rules that were never fixed. Here is how to use the AI budget while the board is still willing to sign it.
The Third Visitor
People, search engines, and now AI agents acting for people. Your website has a third audience, and it reads structure, not design. Here is what to change before your next rebuild.
Peak Martech Is Here. Buy the Foundation, Not the App.
The marketing technology market stopped growing this year, at 15,505 products. The decisions buyers have to make didn’t get smaller. They just moved down a layer.
The Three Clocks
Your website will outlive the person who chose it and the team that built it. Choose it for the people who inherit it.
One conversation
Fifteen agencies. One call.