By creating a website designed for people with visual, hearing or mobility impairments, we helped Parasport engage with more people. It was put through its paces just two days after launch when a mention on TV generated a 20-fold increase in visitors.
Activity for everyone
Parasport is a charity that believes there’s a sport for everyone. Developed by ParalympicsGB, one of its key aims is to create a buzzing community of players, parents and coaches involved with para sport. Its website is packed full of information and listings, covering inclusive activities and events for disabled and able-bodied people alike.
When Toyota took over as its new corporate sponsors, the charity decided to rebrand. It called us in to redesign and build its website, making it AA compliant – meaning it could be explored and understood easily by people living with impairments to their sight, hearing, movement, memory or thinking.
With the user at the forefront of our minds, we considered accessibility at every stage of development. We made sure the site offered clear and consistent content that could be accessed easily on different devices. We made sure it worked with assistive technologies like screen readers and speech recognition software. And we tested it all regularly.
The charity was mentioned in a popular Channel 4 show, just two days after launch. As a result, traffic suddenly increased 20-fold. The site coped easily, with no performance issues at all. And with 80% of people accessing the site on a smartphone in the first week, it was clear that the mobile-first design was a success.