How we transformed the Parasport website, making it more accessible to people with visual, hearing or mobility impairments
We helped Parasport connect and engage with more people through a web experience optimised for people with visual, hearing or mobility impairments. The site was put through its paces just two days after launch when a mention on TV generated a 20-fold increase in visitors.
Finalists for Best Use of Virtual Experiences in the European Sponsorship Association Awards
Activity for everyone
Parasport is a charity which believes there is a sport for everyone. Developed by ParalympicsGB, one of their key aims is to create a buzzing community of players, parents and coaches involved with para sport. The web experience is packed full of information and listings, covering inclusive activities and events for disabled and able-bodied people alike.
Accessible to everyone
When Toyota took over as the new corporate sponsor, the charity undertook a rebrand. They called Cohaesus to redesign and build their website, making it WCAG 2.1 AA compliant – ensuring it could be explored and understood easily by people living with impairments to their sight, hearing, movement, memory or thinking.
People first approach
With the user at the forefront we approached the project through the lens of a potential or active participant. Content had to be focussed, clear and consistent as well as accessible through a wide variety of devices. We optimised the experience for assistive technologies such as screen readers and speech recognition software to ensure an accessible experience for all.
Performance under stress
The charity was mentioned in a popular Channel 4 show, just two days after launch. As a result, traffic suddenly increased 20-fold. The site coped easily, with no performance issues, and with 80% of people accessing the site on a smartphone in the first week, it was clear that our mobile-first approach was a success.