We enabled GenesisCare UK to make deep client connections with a tailored CRM solution
By discovering, testing and delivering a tailored solution, we met the immediate requirements and provided an approach which will scale to suit future needs.
The challenge
For GenesisCare UK, forming strong relationships with doctors and oncologists is vital to their business. They needed a consultant partner to discover, evaluate and implement an agile and adaptable CRM platform that would reflect their high quality service.
Why Cohaesus?
GenesisCare UK wanted to avoid a consultant wedded to a specific provide, so they sought out an agnostic consultancy who could honestly analyse the entire market to find which platform would meet their unique business needs.
The process
Following an in-depth exploration of the needs of GenesisCare UK, we researched, shortlisted (using technical, budget and experience criteria) and evaluated potential CRM candidates.
Zoho rose to the top as the ideal platform, meeting all the requirements we both were looking for as well as providing a customisable approach which will scale to suit future needs.
Richard Bundock, CEO of Cohaesus, said: “We knew when we started this project we had to hit the ground running. Because of the nature of GenesisCare UK’s industry it was imperative we provide a secure and reliable CRM system that would benefit everyone using it. That’s why we felt it was important to test a variety of systems in order to understand which were able to meet the specific requirements. After numerous tests we knew Zoho was the most compatible; it was fast, reliable and easy to customise – requirements GenesisCare UK made very clear to us.”
The team at Cohaesus have been creative, supportive and diligent in delivering a first class service.
Ella Tracey, Commercial and Marketing Director at GenesisCare UK
What was the outcome?
Through implementing Zoho, we were able to ingest approximately 35,000 professional contacts and 7,000 medical practices into the system and enable GenesisCare UK to manage the relationships with their referring consultants. Since implementation, GenesisCare UK is able to self-manage with over 600 new contacts added by the Referral Engagement team.
GenesisCare UK now has deep knowledge and invaluable insight into referral pathways and performance versus forecasts for each oncologist. Features such as the Eventsforce integration, has enabled GenesisCare UK to seamlessly manage delegate invites and attendees for over 300 engagement and educational events per year.
Ella Tracey, Commercial and Marketing Director at GenesisCare UK, said: “Cohaesus has been an incredible partner to work with. They immediately understood both the culture and the commercial expectations of GenesisCare UK and led on the scoping and sizing of the project. Their advice and experience was invaluable in creating a user-friendly intuitive system which feels like an extension of our internal reporting systems. The team at Cohaesus have been creative, supportive and diligent in delivering a first class service”.
The relationship continues to flourish as we continue to improve and optimise the system as well as support future improvements such as deeper system integrations and automated reporting.
About GenesisCare
GenesisCare are 2,500 highly trained healthcare professionals across the UK, Australia, Spain and the USA, designing innovative treatments and care for people with cancer and heart disease. GenesisCare believes the focus should always be on the patient, not the condition. Delivering care to patients when and where they need it most – while also providing patients with the best life outcome.
