The project aimed to enhance the editorial team’s workflow by simplifying content management and speeding up the publishing process.

Antiques Trade Gazette (ATG Media), dedicated to serving the art and antiques community, approached Moriyama for a complete refresh of their website. The objective was to ensure the website aligned with the new branding created for their printed newspaper while also providing a mobile-friendly (responsive) user experience. Additionally, the project sought to streamline the editorial team’s content management workflow, ensuring faster and easier publishing.

The Challenge

Antiques Trade Gazette needed a website overhaul that not only matched the new visual identity of their printed publication but also addressed modern-day user expectations, such as seamless mobile access. ATG Media also wanted to improve editorial workflows by simplifying and speeding up the process for their content creators, ensuring the site remained both visually aligned with their brand and operationally efficient.

Why Moriyama?

ATG Media selected Moriyama as their full-service web design partner due to our proven expertise in delivering Umbraco-based CMS solutions and our reputation for combining design excellence with technical innovation. Our ability to meet tight deadlines while maintaining quality standards also made us the ideal partner for this crucial project.

Our Approach

Moriyama followed a user-centred design process, collaborating closely with a diverse group of stakeholders, including both readers and internal business units. This approach ensured that the final product was tailored to the needs of all users.

We then applied atomic design principles to ensure flexibility and scalability, allowing rapid prototyping and development to keep pace with the project’s aggressive timeline. The entire CMS was rebuilt on Umbraco 7, giving editors a far more intuitive interface and cutting their publishing times by up to 60%. The integration of Azure and Azure Search enhanced the site’s performance and ensured a smooth user experience for both readers and content producers.

Testimonial

“Just wanted to say thanks for all your work on the project over the past few months. You’ve been great to work with and we’re delighted with the result.”

ATG Team

The Outcome

The new Antiques Trade Gazette website launched on time and within budget. The refreshed site has received positive user feedback, with a significant increase in subscriptions. The editorial team’s workflow has improved dramatically, allowing for faster content updates. Moriyama continues to collaborate with ATG Media to further enhance the website and ensure ongoing success.

About 

Antiques Trade Gazette (ATG) is the leading publication for the art and antiques community, providing in-depth news, expert analysis, and valuable insights to collectors, dealers, and auctioneers around the world. Established in 1971, ATG has become a trusted source for professionals in the art and antiques market, delivering quality journalism and timely information across a range of topics, including auctions, exhibitions, and market trends.

With a focus on both the print and digital landscape, ATG connects buyers and sellers globally, helping them stay informed about the latest developments in the industry. Known for its comprehensive coverage and expert reporting, ATG continues to shape and support the art and antiques community, fostering knowledge and engagement within this vibrant marketplace.